Download.com for sweden
Christian Rudolf at Disruptive launched his new project mjukvara, the aim is to become somewhat of a swedish equivalent to download.com. As I understand it they are gonna rely on a lot of editorial material regarding the quality and reliability of different antivirus and spyware softwares among others.
Mjukvara is sort of a seo pot, I’m not sure its easy to catch returning visitors for this kind of site however the quality traffic coming from google should be enough to make some money … guessing some eCPM rates of around EUR5-10 for the google traffic :).
