Paid membership conversions Sweden VS Germany with Cellphones

Its quite fun to see the difference between Germany and Sweden with regard to onlinebehaviour. Through PeoplePath AB we run the sites Djur and Haustierstall, looking at paid membershipconversions through cellphones we can see that Germany has a conversion per unique person of barely 1/3 in comparison to Sweden. In my opinion Germans are much more priceconscious and tends to neglect quality and especially objectivity in favour of cheap prices (with the exception of cars :) ). Quite visible also when comparing German and Swedish supermarkets.

This entry was posted in onlinemarketing. Bookmark the permalink. Both comments and trackbacks are currently closed.
  • http://www.servit.se Conny Thimren

    We are running sites that target the swedish and finnish markets and the conversion rate regarding online payments the SMS are very similar between theese countries.