Mikael Palmstedt » Advertising

FS bought a girl in a shirt

Mikael Palmstedt — Fri, 06 Feb 2009 08:11:36 +0000

Fat Statement just bought a girl in a shirt. I DOOOO think the guys could have come up with some more interesting stuff for her to say hehe, kind of boring rushed piece (but nice shirt!) … anyway:

Mattias is weak for this kind of stuff .

Talking about Fat Statement and custom printed stuff, seems Zazzle is going from clarity to clarity. I love their site as it looks at the moment and the tools they have just created. Still far behind SS and Cafepress in sales though .

JulSpam Fat Statement, not important

Mikael Palmstedt — Sat, 20 Dec 2008 13:17:48 +0000

JulSpam from Fat Statement to Bytelove

The average human is like this piece of meat …

Mikael Palmstedt — Fri, 01 Aug 2008 14:24:39 +0000

… but … if you add this wallet on top of it … you suddenly have a consumer!

The above is the last 15 seconds of the movie below, I laughed so hard I almost died.

China Olympics according to Fat Statement

Mikael Palmstedt — Wed, 23 Jul 2008 08:42:58 +0000

Not sure it was as good as the old ones but finally the eight edition of knappnytt from Fat Statement is out .

Apparently the guys made the first 3:30 and then just threw in everything they made the last 2 years on top of each other or something like that. A serious mess of weird thoughts in there …

eCPM comparison Austria, Finland, Germany, Sweden and Switzerland

Mikael Palmstedt — Mon, 21 Apr 2008 15:02:25 +0000

Above eCPM comparison is for the last 50 000 000 impressions served by PeoplePath. The sites measured are exactly the same between countries with the exception of the language.

Onlinemarketing spend February – March 2008

Mikael Palmstedt — Thu, 13 Mar 2008 16:43:01 +0000

Judging solely on my own sites and projects the onlinemarketing spend seems to be growing quite a lot, at least for such tiny publishers as myself. Last days the average adsense CPC on our german virtuelle Tiere site has been quite a bit over $3, a record for us. The eCPM is also record high on all our sites through most networks we use at the moment. Probably much due to many advertisers doing network wide CPM bids with a very low freq caps.

So this gigantic end of the world economic crisis everyone is talking about is yet to show its face, at least for us

Facebook social ads, cool traffic but looooots of accounting work

Mikael Palmstedt — Thu, 10 Jan 2008 23:25:40 +0000

Facebook social ads saw the day of light start of December, I had been advertising with the beta version Flyers PRO that had gone on for a few months before that, quite an interesting experience.

Starting out with Facebook Flyers Pro about six months ago was great, never have I had such reach for such a tiny price. Facebook limited the budget per account to $250 per day, but there was no problem to sign more accounts and use the same creditcard … which I did in plenty. So far so good …. however after having spent over $10 000 (which at this time meant around 75 000 clicks) I was gonna request some invoices for mine and my partners accounting …. turned out there where none (quick response from customer service though). So what I (*cough* or rather for the most part the poor administration persons, felt truly sorry for them) had to do was to account every transaction for every day for every separate account … you do the math.

Truly sick to release a service without making it possible for the advertisers to get proper invoices however the traffic was so extremely good that we still continued.

With the implementation of Facebook social ads in december there also came a new accountingsystem … great, so this meant that since the new invoices was actually nice … we scrapped our old accounting of the facebook ads and used the new ones instead (so we had to redo everything).

So basically I’m counting on the fact that if I payed $0.15 for a click actual cost was around $0.30 when we added administration costs. Was still worth it though, best traffic I have ever had.

With the hype of socialads the clickprices have now gone up to more decent prices, its still a very big part of my onlinespend though.

The case above shows however what an extremely immature market onlineadvertising still is. How is it possible for one of the worlds biggest mediums to implement an auctionbased system … and it still takes around half a year for most onlinemarketingagencies to catch on (the bigger the agency and its customers the more they seem to suck when it comes to distributing their fancy ads).

Bring the love back

Mikael Palmstedt — Fri, 02 Nov 2007 08:20:05 +0000

Yes I know I’m, hopelessly late, but in case you missed it:

Great viral from http://bringtheloveback.com/ , these guys for sure deserve the attention

Sigh, now back to abusing FB ad system.

Niro – Managing expectations

Mikael Palmstedt — Thu, 23 Aug 2007 06:09:10 +0000

Found at Kastrup Airport Copenhagen:

So when you have given up on your dreams of greatness, riches or whatever, Niro has a place for you .
I guess the good thing about such an ad is that the applicants really does not expect the world but can instead just be positively surprised.

Recommendation based marketing goes old school

Mikael Palmstedt — Tue, 21 Aug 2007 06:09:10 +0000

Recommendation based marketing or word of mouth marketing might be all the rage in a time when classical marketing does not work as well as it used to. I therefore found this classical billboard ad for Hornbach quite funny, in english the billboard is something like: “Me in my role as a house would like to recommend HORNBACH“

I don’t know who made it but tips are much appreciated.